![]() ![]() RedBird Capital Partners is reported to invest $750m in FSG, making LeBron and long-time business partner Maverick Carter the first black shareholders of the global sports holding firm. The National Basketball Association (NBA) star has become a part-owner of Fenway Sports Group (FSG), who are parenting Premier League champions Liverpool FC, and Major League Baseball’s Boston Red Sox. LeBron James joins forces with Liverpool FC owners, FSG ![]() Social Gloves: Battle of the Platforms could prove a colossal mix of celebrity, social media, tech, digital and pop culture, which entices a new wave of fan engagement in the sports industry. He previously helped organised the KSI vs Logan Paul card in 2018 at the Manchester Arena, which acquired 1.2m PPV buys. Live music performances will also occur throughout the card.Ĭhairman and CEO of LiveXLive, Robert Ellin, is confident this card will be the highest Pay-Per-View (PPV) event in history. Some personalities featuring this mega sport & entertainment event include YouTubers Deji, Austin McBroom, and Tanner Fox alongside TikTok sensations Bryce Hall, Nick Austin and Taylor Holder. Music streaming platform, LivexLive, will present “Social Gloves: Battle of the Platforms” for an unorthodox boxing card amongst online creators. YouTuber’s and TikToker’s collaborate for a mega boxing and entertainment event DHL and Formula 1 seem inseparable, and sign up a Premier League giant. Major League Baseball continue to prioritise YouTube content to optimise fan engagement. LeBron James continues to stay business-savvy with his latest move. ![]() It’s coming towards the end of March, but it can’t end without an edition of the Sports Business Round Up! YouTube boxing has evolved onto another scale.
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